Frequently Asked Questions

Short answers to the most common FairUX product, compliance, and procurement questions.

This page is meant to reduce friction during first review. If you need deeper technical or legal clarification, continue into Resources, Terms of Service, or direct contact.

Best next steps

  • ✓ Read Resources for technical detail
  • ✓ Review Terms for commercial boundaries
  • ✓ Check GPRD / Privacy for data handling
  • ✓ Contact the team for enterprise review

Audience fit

Best suited for e-commerce operators, compliance leaders, product teams, legal advisors, and audit-oriented partners evaluating runtime interface risk.

01

What is FairUX and how does it differ from traditional compliance scanners?

FairUX is a proactive compliance platform that rejects static scanning. We utilize a Multi-Agent System for continuous Stateful DOM Interrogation. Our agents behave like real users—clicking, waiting for timers to expire, and analyzing asynchronous API requests—to detect dark patterns and interface manipulation injected in real-time.
02

Why is auditing design mockups (e.g., Figma) no longer sufficient?

Mockups do not face regulatory penalties—executed code does. The most severe violations, such as asynchronous Drip Pricing or fake social proof (often generated via client-side scripts like Math.random()), are injected by marketing tools and A/B tests in the production environment. FairUX verifies the actual runtime state, closing the gap between Legal assumptions and Growth implementations.
03

What are the most critical dark patterns currently penalized by European regulators?

Market supervisors are aggressively targeting three specific architectures of manipulation:

  • Interface Asymmetry (Roach Motel): Making the path to cancel a subscription or return a product significantly more complex than the purchase path.
  • Drip Pricing (Hidden Costs): The asynchronous injection of mandatory fees or surcharges at the final stages of the checkout flow.
  • Fake Social Proof & Scarcity: Fabricated popularity metrics or countdown timers, frequently generated via client-side scripts (e.g., Math.random()), which artificially accelerate purchasing decisions.
04

Which specific European regulations mandate the elimination of these manipulative interfaces?

The enforcement framework relies on four primary pillars:

  • Digital Services Act (DSA), Article 25: Institutes a direct prohibition on designing interfaces that deceive or manipulate users, with penalties reaching 6% of global annual turnover.
  • The Anti-Obstruction Directive (Effective June 19, 2026): Mandates strict symmetry between enrollment and cancellation/withdrawal paths.
  • Unfair Commercial Practices Directive (UCPD) & Omnibus Directive: Prohibits misleading price representations, fake reviews, and forced continuity traps.
  • EU AI Act: Penalizes AI systems deploying subliminal, manipulative techniques that distort human behavior.
05

Are A/B tests and conversion rate optimization (CRO) considered legal risks?

Yes, if deployed without algorithmic oversight. The vast majority of interface manipulations are not planned by legal teams; they are injected dynamically at runtime by marketing tools, tag managers, and aggressive A/B testing aimed at maximizing short-term conversion. FairUX provides the necessary governance layer, acting as a DevSecOps barrier that audits these runtime injections before they expose the company to regulatory fines.
06

Why does the burden of proof now lie with the e-commerce platform?

Under modern EU consumer law, claiming ignorance of how third-party scripts or marketing tools affect your users is not a valid defense. Executive boards are required to demonstrate proactive compliance and maintain control over their digital infrastructure. FairUX supplies an immutable, cryptographic Audit Trail that serves as objective evidence of your organization’s good-faith compliance efforts.
07

Can the platform audit post-purchase flows behind login walls?

Yes. The highest compliance risks—such as interface asymmetry in subscription cancellations (the "Roach Motel" pattern)—occur exclusively behind authentication barriers. FairUX agents execute Credentialed Scans, securely navigating authenticated user paths to guarantee complete interaction symmetry.
08

How does FairUX integrate with our CI/CD pipeline?

We enable a "Shift-Left" approach to consumer law. Through our Staging Shield module and webhook integrations (e.g., GitHub Actions, GitLab CI), FairUX automatically audits your staging environment before every release. Detecting an illicit manipulative pattern can automatically block deployment to production (DevSecOps for Consumer Law), radically reducing tech-legal debt.
09

Are you a legal advisory firm?

We do not issue binding legal opinions. We provide evidentiary infrastructure. We generate a Court-Ready Evidentiary Audit Trail capturing the DOM state, executed scripts, API payloads, and screenshots. Final interpretation remains with your legal counsel. For external law firms and auditors, we offer a dedicated Agency License, enabling them to leverage our engine in their advisory services.
10

How do you handle data sovereignty and security?

We guarantee complete data sovereignty. Under our Enterprise Governance tier, we offer deployments in Private Cloud, Sovereign Cloud, and On-Premise environments, including Air-Gapped setups for the most sensitive operations. The system is Model-Agnostic, ensuring Zero Vendor Lock-in regarding LLM providers, and supports Bring Your Own Key (BYOK) architecture.
11

What is the relationship between FairUX and Firstscore?

FairUX is a commercial B2B solution powered by the core technology of the Firstscore AI Platform™. Firstscore provides the deep-tech infrastructure used by European market supervision authorities to conduct mass regulatory audits. By using FairUX, e-commerce enterprises test their interfaces against the exact same technological standard utilized by the regulators.

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FairUX
A strategic investment by Firstscore AI Platform™

We provide the evidentiary infrastructure to proactively monitor and document your architecture's alignment with emerging digital market regulations across Europe, including the upcoming June 19 mandates.

Our infrastructure is audited quarterly for regulatory adherence and data protection compliance.

REGULATORY ALIGNMENT

  • ✓ Anti-Obstruction Directive (June 19, 2026)
  • ✓ Digital Services Act (DSA) Article 25
  • ✓ UCPD & Omnibus Directive
  • ✓ EU AI Act (Risk-Based Framework)

GOVERNANCE & COMPLIANCE

  • ✓ Data Sovereignty (GDPR compliant)
  • ✓ Third-party audited security
  • ✓ SOC 2 Type II certification (planned Q3 2026)
  • ✓ Zero vendor lock-in guarantee

Documentation

Legal

Contact

hello@fairux.eu

Firstscore OÜ
Harju maakond, Tallinn, Estonia
Enterprise Registry Code: 16543211

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